Graphic Design
Real NutriCo
Nutrico had the insights — but without a cohesive visual identity or structured content plan, engagement stayed low and follower growth stalled. Despite valuable content, the lack of visual consistency made it hard to build trust or recognition. Their message was clear, but the delivery was fragmented — leading to missed opportunities for deeper audience connection and retention.
Year :
2025
Industry :
Nutrition
Client :
Real NutriCo
Problem
RealNutriCo, a health and wellness brand, was preparing to launch Hyper Rice, a nutrient-rich rice alternative designed to support modern dietary needs. Despite the product’s genuine nutritional value, the brand lacked digital presence and a cohesive content strategy to communicate its benefits effectively.
In an increasingly saturated wellness market—where health claims are abundant and consumer skepticism is high—the challenge was twofold:
Establish Hyper Rice as a credible, health-forward product, not just another trendy alternative.
Educate and engage a health-conscious audience through approachable content that highlighted its unique value without overwhelming or alienating everyday consumers.
Without strong brand storytelling or a clear visual identity, Hyper Rice risked being overlooked in the noise. The solution required not just better aesthetics, but a strategic shift in how the product's story was told — visually, verbally, and socially.
my role
I led the branding and graphic design strategy, developing a vivid and consistent visual identity to present Hyper Rice as both modern and trustworthy. The campaign included:
Infographic‑style posts that visually broke down key nutrients (protein, fiber, minerals), making information accessible and engaging.
Recipe and lifestyle carousel posts, showcasing real‑life meal ideas using Hyper Rice, with bold, energetic visuals to drive interest and shareability.
A cohesive visual toolkit (colors, typography, icons) aligned with RealNutriCo’s brand voice—fresh, supportive, and community-oriented. to capture attention while remaining elegant and balanced.
strategy
The goal was to craft a content experience that was not only informative, but also relatable and worth coming back to. We focused on building a rhythm through recurring content formats — giving the audience something familiar to engage with, while also introducing fresh, helpful perspectives on nutrition and wellness.
The recurring content series included:
Know Your Consumption — Bite-sized infographics decoding ingredient labels and common additives.
Liebrary — Visually bold myth-busting posts tackling everyday nutrition misconceptions.
What’s On Your Plate — Real meals broken down in a realistic, balanced way to encourage healthier choices.
Breakfast Favourites — Honest reviews of nostalgic morning staples, challenging popular beliefs around what's considered “healthy.”
Food Wars — Playful visual face-offs between well-loved foods, designed to spark interaction and rethink habits.
Alongside this structure, we created day-specific content for festivals, health awareness dates, and cultural moments — adding a timely, human layer to the overall strategy. These posts connected the brand to real-world conversations while offering value in the form of food swaps, reminders, or wellness tips.
The result was a feed that felt both consistent and dynamic — blending credibility with personality, and facts with fun.
visual design
To match the brand’s tone — friendly, factual, and approachable — I designed:
Clean templates with color-coded themes
Bold type hierarchy for easy skimming
Friendly iconography and food illustrations
Post layouts optimized for mobile scrolling
IMPACT
Within 2–3 months of the revamp:
More than 50% increase in the followers
Post saves and shares increased noticeably
Regular engagement in stories and comments indicated stronger audience connection
summary
The Hyper Rice social media campaign expanded RealNutriCo’s reach by pairing educational content with approachable design. Through consistent, audience-first storytelling, the campaign sparked curiosity, clarified product benefits, and cultivated a growing wellness-focused community — demonstrating the power of strategic content in building brand presence.
More Projects
Graphic Design
Real NutriCo
Nutrico had the insights — but without a cohesive visual identity or structured content plan, engagement stayed low and follower growth stalled. Despite valuable content, the lack of visual consistency made it hard to build trust or recognition. Their message was clear, but the delivery was fragmented — leading to missed opportunities for deeper audience connection and retention.
Year :
2025
Industry :
Nutrition
Client :
Real NutriCo
Problem
RealNutriCo, a health and wellness brand, was preparing to launch Hyper Rice, a nutrient-rich rice alternative designed to support modern dietary needs. Despite the product’s genuine nutritional value, the brand lacked digital presence and a cohesive content strategy to communicate its benefits effectively.
In an increasingly saturated wellness market—where health claims are abundant and consumer skepticism is high—the challenge was twofold:
Establish Hyper Rice as a credible, health-forward product, not just another trendy alternative.
Educate and engage a health-conscious audience through approachable content that highlighted its unique value without overwhelming or alienating everyday consumers.
Without strong brand storytelling or a clear visual identity, Hyper Rice risked being overlooked in the noise. The solution required not just better aesthetics, but a strategic shift in how the product's story was told — visually, verbally, and socially.
my role
I led the branding and graphic design strategy, developing a vivid and consistent visual identity to present Hyper Rice as both modern and trustworthy. The campaign included:
Infographic‑style posts that visually broke down key nutrients (protein, fiber, minerals), making information accessible and engaging.
Recipe and lifestyle carousel posts, showcasing real‑life meal ideas using Hyper Rice, with bold, energetic visuals to drive interest and shareability.
A cohesive visual toolkit (colors, typography, icons) aligned with RealNutriCo’s brand voice—fresh, supportive, and community-oriented. to capture attention while remaining elegant and balanced.
strategy
The goal was to craft a content experience that was not only informative, but also relatable and worth coming back to. We focused on building a rhythm through recurring content formats — giving the audience something familiar to engage with, while also introducing fresh, helpful perspectives on nutrition and wellness.
The recurring content series included:
Know Your Consumption — Bite-sized infographics decoding ingredient labels and common additives.
Liebrary — Visually bold myth-busting posts tackling everyday nutrition misconceptions.
What’s On Your Plate — Real meals broken down in a realistic, balanced way to encourage healthier choices.
Breakfast Favourites — Honest reviews of nostalgic morning staples, challenging popular beliefs around what's considered “healthy.”
Food Wars — Playful visual face-offs between well-loved foods, designed to spark interaction and rethink habits.
Alongside this structure, we created day-specific content for festivals, health awareness dates, and cultural moments — adding a timely, human layer to the overall strategy. These posts connected the brand to real-world conversations while offering value in the form of food swaps, reminders, or wellness tips.
The result was a feed that felt both consistent and dynamic — blending credibility with personality, and facts with fun.
visual design
To match the brand’s tone — friendly, factual, and approachable — I designed:
Clean templates with color-coded themes
Bold type hierarchy for easy skimming
Friendly iconography and food illustrations
Post layouts optimized for mobile scrolling
IMPACT
Within 2–3 months of the revamp:
More than 50% increase in the followers
Post saves and shares increased noticeably
Regular engagement in stories and comments indicated stronger audience connection
summary
The Hyper Rice social media campaign expanded RealNutriCo’s reach by pairing educational content with approachable design. Through consistent, audience-first storytelling, the campaign sparked curiosity, clarified product benefits, and cultivated a growing wellness-focused community — demonstrating the power of strategic content in building brand presence.
More Projects
Graphic Design
Real NutriCo
Nutrico had the insights — but without a cohesive visual identity or structured content plan, engagement stayed low and follower growth stalled. Despite valuable content, the lack of visual consistency made it hard to build trust or recognition. Their message was clear, but the delivery was fragmented — leading to missed opportunities for deeper audience connection and retention.
Year :
2025
Industry :
Nutrition
Client :
Real NutriCo
Problem
RealNutriCo, a health and wellness brand, was preparing to launch Hyper Rice, a nutrient-rich rice alternative designed to support modern dietary needs. Despite the product’s genuine nutritional value, the brand lacked digital presence and a cohesive content strategy to communicate its benefits effectively.
In an increasingly saturated wellness market—where health claims are abundant and consumer skepticism is high—the challenge was twofold:
Establish Hyper Rice as a credible, health-forward product, not just another trendy alternative.
Educate and engage a health-conscious audience through approachable content that highlighted its unique value without overwhelming or alienating everyday consumers.
Without strong brand storytelling or a clear visual identity, Hyper Rice risked being overlooked in the noise. The solution required not just better aesthetics, but a strategic shift in how the product's story was told — visually, verbally, and socially.
my role
I led the branding and graphic design strategy, developing a vivid and consistent visual identity to present Hyper Rice as both modern and trustworthy. The campaign included:
Infographic‑style posts that visually broke down key nutrients (protein, fiber, minerals), making information accessible and engaging.
Recipe and lifestyle carousel posts, showcasing real‑life meal ideas using Hyper Rice, with bold, energetic visuals to drive interest and shareability.
A cohesive visual toolkit (colors, typography, icons) aligned with RealNutriCo’s brand voice—fresh, supportive, and community-oriented. to capture attention while remaining elegant and balanced.
strategy
The goal was to craft a content experience that was not only informative, but also relatable and worth coming back to. We focused on building a rhythm through recurring content formats — giving the audience something familiar to engage with, while also introducing fresh, helpful perspectives on nutrition and wellness.
The recurring content series included:
Know Your Consumption — Bite-sized infographics decoding ingredient labels and common additives.
Liebrary — Visually bold myth-busting posts tackling everyday nutrition misconceptions.
What’s On Your Plate — Real meals broken down in a realistic, balanced way to encourage healthier choices.
Breakfast Favourites — Honest reviews of nostalgic morning staples, challenging popular beliefs around what's considered “healthy.”
Food Wars — Playful visual face-offs between well-loved foods, designed to spark interaction and rethink habits.
Alongside this structure, we created day-specific content for festivals, health awareness dates, and cultural moments — adding a timely, human layer to the overall strategy. These posts connected the brand to real-world conversations while offering value in the form of food swaps, reminders, or wellness tips.
The result was a feed that felt both consistent and dynamic — blending credibility with personality, and facts with fun.
visual design
To match the brand’s tone — friendly, factual, and approachable — I designed:
Clean templates with color-coded themes
Bold type hierarchy for easy skimming
Friendly iconography and food illustrations
Post layouts optimized for mobile scrolling
IMPACT
Within 2–3 months of the revamp:
More than 50% increase in the followers
Post saves and shares increased noticeably
Regular engagement in stories and comments indicated stronger audience connection
summary
The Hyper Rice social media campaign expanded RealNutriCo’s reach by pairing educational content with approachable design. Through consistent, audience-first storytelling, the campaign sparked curiosity, clarified product benefits, and cultivated a growing wellness-focused community — demonstrating the power of strategic content in building brand presence.