terrabarn
TerraBarn is a handmade terracotta jewellery brand rooted in earthy aesthetics, slow craftsmanship, and sustainable design. While the products had strong word-of-mouth traction, the brand lacked a scalable digital storefront, limiting reach, conversions, and long-term growth. The objective was to transform TerraBarn into a fully functional Shopify-powered e-commerce brand, combining thoughtful design with robust backend workflows, automation, and conversion-ready user journeys.
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problem
TerraBarn had no existing e-commerce setup and relied entirely on offline, manual sales. This meant fragmented product management, no automated order or customer communication flows, zero cart recovery or post-purchase engagement, and no scalable system for launching collections or driving growth. The challenge, therefore, went beyond designing a visually appealing jewellery website — it required building a robust Shopify ecosystem capable of handling sales, operations, and marketing efficiently, while still preserving the brand’s handcrafted, artisanal identity.
solution
Zengo is a revolutionary meditation app that addresses the aforementioned challenges by utilizing artificial intelligence to customize mindfulness practices and track users' progress. By leveraging AI algorithms, Zengo offers personalized meditation sessions tailored to users' unique goals, preferences, and skill levels. The app's advanced tracking features provide valuable insights into users' meditation journey, enabling them to monitor their progress and make informed adjustments to optimize their mindfulness practice.
The website was built entirely on Shopify as the core commerce engine, ensuring long-term flexibility, stability, and operational efficiency. Shopify was implemented as the single source of truth for products, inventory, orders, and customer data allowing the brand to manage its entire e-commerce operation from one centralized platform.
The storefront was structured using modular Shopify sections to support future collections, product drops, and content updates without requiring redevelopment. This approach ensured the site could evolve alongside the brand while maintaining consistency and ease of management.
By relying fully on Shopify’s native capabilities and extensible architecture, TerraBarn gained a scalable, production-ready e-commerce system that balances creative presentation with robust backend performance — without dependence on external front-end frameworks or plugins.
Despite the heavy technical lift, visual storytelling remained central:
Color palette inspired by terracotta clay, earth tones, and natural textures
Typography balancing elegance and readability for jewellery storytelling
Layouts that highlight craftsmanship, texture, and detail
Subtle interactions to keep the experience refined, not flashy
Every design choice supported the product — never overpowering it.
Automation & Backend Workflows
Significant effort went into Shopify automations to reduce manual work and improve customer experience:
Order confirmation & transactional email flows
Abandoned cart recovery workflows to bring back high-intent users
Customer segmentation based on behavior (new vs returning, purchase history)
Inventory and order status automation to keep operations streamlined
These workflows ensured TerraBarn could run efficiently without constant manual intervention.
Email Marketing & Retention
Email was treated as a core growth channel, not an afterthought:
Designed branded email templates aligned with the website’s visual language
Set up welcome flows, abandoned cart emails, and post-purchase follow-ups
Created foundations for future campaigns such as product drops, restocks, and seasonal launches
The goal was to turn one-time buyers into returning customers through thoughtful, non-intrusive communication.
Visual Design & Brand Alignment
Despite the heavy technical lift, visual storytelling remained central:
Color palette inspired by terracotta clay, earth tones, and natural textures
Typography balancing elegance and readability for jewellery storytelling
Layouts that highlight craftsmanship, texture, and detail
Subtle interactions to keep the experience refined, not flashy
Every design choice supported the product — never overpowering it.
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design language and identity
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Zengo's progress tracking feature allows users to visualize their meditation journey, providing valuable insights and motivation for continuous growth.
The result is a fully operational Shopify storefront that allows TerraBarn to:
Sell products end-to-end without manual handling
Automate customer communication and recovery flows
Launch collections and manage inventory with ease
Scale marketing and operations without redesigning the system
The brand is now positioned to grow beyond word-of-mouth into a sustainable digital business.
summary
This project went beyond designing a jewellery website — it was about building a Shopify-backed commerce system that balances craft and commerce. By combining strong visual design with deep Shopify workflows, TerraBarn now has a foundation that supports both storytelling and sales.
see also
